V Pure was the first and original innovative omega 3 supplement to provide a sustainably sourced, ethical, natural, vegetarian and vegan society registered alternative to fish oil providing a source of both omega 3 DHA and EPA.

V-Pure omega 3 EPA & DHA is derived from algae, the source of these essential long chain fatty acids.  Oily fish are rich sources of omega 3 EPA & DHA, but this is due to a fish diet of algae , usually somewhere lower down the fish food chain.

The trouble is,  as you go higher up the marine biological food chain you not only find higher concentrations of long chain omega 3 essential fatty acids such as EPA and DHA in the fish oil but also higher concentrations of toxins and heavy metals now prolific in the world’s oceans.

The other issue is that the omega 3 essential fatty acids found in fish oil and fish fat come free with saturated animal fat and dietary cholesterol which are already abundant in a typical Western, British  and SAD (Standard American Diet) diet.

Clearly it makes sense to optimise our calorie intake and derive essential fats from a nutritional source that provides us with nutrients we need more of without burdoning ourselves with calories rich in things we need less of.  Thus it’s clearly more prudent to eat more hemp seeds or chia seeds than fish or indulge in the optimally efficient source of omega 3 from V Pure.

The benefits of taking omega 3 range from a healthy brain to eyes and nervous system to also having powerful mood elevating and stabilising qualities help with cardiovascular health and may offer some protection against heart disease.

The fishing industry is not only environmentally unsustainable it has now reach the point of threatening our very existence. See the excellent documentary film Sea The Truth and latest research on The Sea First Foundation websites for more information on this subject.

V Pure Omega 3 algae is sustainably farmed in tanks in a controlled environment that avoids the problems of polluted sea water but also obviously the tragedy of overfishing, mismanagement and by catch that blight the fishing industry.

Product Benefits:

• V-Pure algae is organically grown in controlled conditions
• 100% free from toxins and contaminants
• The purest and most natural form of omega 3 EPA & DHA
• Helps towards the formation of a healthy brain
• Helps aid protection against cardiovascular disease
• Registered with both the UK Vegetarian Society  and Vegan Society and is thus suitable for vegetarians, vegans and those with religious dietary restraints and allergies to fish and shellfish
• 100% free from saturated animal fat
• In a plant based soft vegetarian capsule and free from animal, beef, pork or fish gelatine
• Sustainably farmed to help provide a positive impact on CO2 emisions

What the professionals say;

Professor John Stein (University Laboratory of Physiology, Oxford) recommends our product for your daily intake of DHA /EPA.

Omega 3 DHA/EPA is absolutely essential to the development of the brain. We do not get enough of these important fatty acids in our daily diet and most people are not able to obtain even the minimum levels Professor John Stein FRCP

Yvonne Bishop-Weston (Foods for Life Health and Nutrition Consultancy)  leading UK clinical nutritionist with clinics in Harley street and the New Forest

It’s essential fats we typically need more of, not saturated animal fat so algae is a very efficient way of rebalancing our bodies and getting around the problems we have of processing omega 3  fats ourselves into long chain EPA and DHA fats. Stressful lifestyles, defiencies of key vitamins and imbalanced ratios of fats in our diet all combine to undermine our bodies’ natural ability to make EPA and DHA from fats in plants. The technology to extract EPA and DHA from algae is a huge sustainable step forward for humankind and our quest for optimum health

Improved formulation – by using a more concentrated oil we have reduced the number of  capsules per day from 3 to 2 and at the same time increased the daily intake of Omega 3 from 345mg to 400mg